During the Using Instagram to Sell workshop, we discussed how using Instagram can be beneficial for a business. This social media site not only expresses your venture in a more visual way, but also supports business expansion and connectivity. According to Grant Rogers and Ethan Parks, the key speakers of the workshop, here are some steps to success for using Instagram for a business venture:
1. Have a clear vision and strategy presented on your Instagram account. Be clear in what your business does for people, or what product it is that your business sells. This makes it easier for potential customers to understand how your business would be beneficial to them. For example, when creating a bio for your business account you should have a short, straightforward explanation of your business that anyone could understand or relate to.
2. Have a consistent frequency on Instagram. You should post regularly on your account so people know you are an active company and are involved in social media connectivity. While you should post regularly, keep in mind that it is possible to post too much. Keep that happy medium of posting enough to keep people interested, but not so much that you annoy your followers.
3. Create a familiarity with your audience. Be engaged with your company’s followers by starting conversations with them or answering their questions and other messages. By learning more about your audience, you learn more about what they may want or need from your business. You will also be creating a more personable relationship between your customers and business.
4. Create a clear visual style for your Instagram account. This means your posts should all have a similar style or aesthetic in mind when being created. By having a consistent style, your account will look clean and professional to viewers as well as pleasing to the eye.
While there is more work to put into Instagram other than just these four aspects, keep them in mind as you create or continue running your company’s account. Following these steps can be beneficial for your business at it uses Instagram to expand its audience reach and other connections.